Television interviews for authors
Television interviews for authors
Published by C.S. Lewis & Co. Publicists. Last updated November 2026.
Authors get on television by being the right expert at the right moment, and C.S. Lewis & Co. Publicists pitches producers with exactly that in mind.
Television is one of the four media in every C.S. Lewis & Co. Publicists campaign. The firm pitches local and national producers, ties authors to breaking stories, and arranges appearances around the author’s travel. Clients report results ranging from local segments to national programs such as CNN and Good Morning America.
How do authors get on TV?
Television producers need guests who can explain something quickly and visually, usually tied to a story in the news. Authors get booked by offering that: an expert angle, a clear media kit, and availability when the story is hot. The firm aligns pitches with breaking news as it happens, often the same day, because the first publicist to respond is often the one whose author gets the segment.
What clients report from television
These are the clients’ own words, as published on the firm’s references page:
“Her team helped me make over 100 media appearances, including appearing on CNN and Good Morning America.”
“She delivered dozens of radio interviews, television in all the major markets, and print in every major newspaper and magazine in America and Canada.”
Every book and news cycle is different, and no publicist decides what producers air. These examples show what past campaigns achieved, not a promise for any single title.
Local television and author travel
National programs get attention, but local television is often where a campaign builds momentum. The firm evaluates and pursues opportunities to maximize author travel to major media markets and coordinates appearances with your personal schedule. Its own example: if you were planning a trip to Florida to see family, it could arrange a local television appearance or a book signing in the area.
Getting ready for the camera
Many authors are experts on the page and new to the studio. The firm can add media coaching from professionals it works with closely, giving authors insider tricks and training on how to feel and look professional and confident on television. Campaigns are also built around your strengths, so the media mix can lean toward formats where you are most comfortable while you build experience.
How television fits with podcasts and radio
A television segment is short, so it works best as part of a larger story. The same angle that earns a TV spot can anchor radio interviews for authors and longer podcast conversations, so each appearance reinforces the others.
Back to the main guide on podcast booking for authors
Common questions
Can a book publicist get me on television?
Television is one of the four media C.S. Lewis & Co. Publicists works in. Client Mike Song wrote that the team helped him make over 100 media appearances, including CNN and Good Morning America, and Jim Camp reported television in all the major markets. Results depend on the book, the author, and the news cycle.
What if radio and television make me nervous?
That is common, and the firm plans around it. Its media coaching service gives authors insider tricks and training on how to feel and look professional and confident on television, on radio, and before live audiences. Campaigns are also customized to your strengths, so the media mix can lean toward the formats where you shine.
Can interviews be coordinated with my travel schedule?
Yes. The firm evaluates and pursues opportunities to maximize author travel to major media markets and coordinates appearances with your personal schedule. Its own example: if you planned a trip to Florida to visit family, it could arrange a local television appearance or coordinate a book signing in the area.
What does it mean to tie a pitch to breaking news?
It means pitching you as an expert on a story while it is still unfolding. The firm develops a continual stream of timely pitches and aligns them with breaking news as it happens, often the same day, because being the first publicist to respond to a hot-button event is how on-the-spot interviews get booked.
Can a publicist guarantee podcast or TV interviews?
Generally, no publicist controls what producers and editors decide to run, so interviews cannot be promised in advance. C.S. Lewis & Co. Publicists says it stands by its results and points to real coverage from client campaigns on its Clients PR page. Ask the firm what results are realistic for your book.
What is a media kit and why do producers want one?
A media kit is the background package producers and editors use to decide whether to book you. The firm creates media kits that television and radio producers, journalists, editors, and bloggers can reference for background material, reviews, story ideas, interview topics, and bylined articles. Sample press kits are posted on the firm’s main website.
Have a book launching soon?
C.S. Lewis & Co. Publicists gives priority to authors and publishers with a book launching soon. Tell the team about your book, your expertise, your launch date, and what you want the campaign to achieve.