Media coaching for authors
Media coaching and support services for authors
Published by C.S. Lewis & Co. Publicists. Last updated November 2026.
Authors prepare for radio and TV interviews with practice and coaching, which C.S. Lewis & Co. Publicists can add to any campaign.
Beyond its core publicity work, C.S. Lewis & Co. Publicists can expand its team with specialized professionals it works with frequently. Media coaching helps authors feel and look confident on television, radio, and before live audiences. Speaker services and writing services extend the reach of a campaign into paid talks, op-eds, and bylined articles.
How do authors prepare for radio and TV interviews?
Authors prepare by knowing their core message, practicing short answers, and getting comfortable with the format. The firm’s media coaching service is designed for exactly this: insider tricks and training on how to feel and look professional and confident on television, on radio, and before live audiences, so you deliver a message that is winning, powerful, effective, and memorable.
Media coaching
Coaching is especially useful before a launch, when interviews may arrive close together. It also helps authors who are experienced speakers but new to broadcast, where segments are short and timing matters. David C. Lewis’s focus on helping authors sharpen their messaging pairs naturally with coaching on delivery.
Speaker services
The goal of the firm’s speaker services is to help authors land lucrative or professionally valuable speaking opportunities that support book sales, reach demographically targeted audiences, and create new business. Media appearances and speaking feed each other: a strong interview can lead to an invitation, and a talk can lead to more interviews. The firm’s blog covers how CEOs turn books into speaking platforms.
Writing services
Writing services cover ghostwritten op-ed pieces and bylined articles based on your book and expertise, placed in major newspapers, magazines, and trade journals, along with newsletters and marketing material for your business or practice. These pieces extend your online media presence and give producers more reasons to book you.
Mixing services to fit you
The firm describes its services as a menu it can mix and match to suit each client. An author comfortable on air might focus on radio and television, while one who prefers writing might lean on contributor roles and bylined articles first.
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Common questions
What if radio and television make me nervous?
That is common, and the firm plans around it. Its media coaching service gives authors insider tricks and training on how to feel and look professional and confident on television, on radio, and before live audiences. Campaigns are also customized to your strengths, so the media mix can lean toward the formats where you shine.
Are there services beyond publicity?
Yes. The firm can expand its team with specialized professionals it works with frequently: speaker services to help land valuable speaking opportunities, media coaching for television, radio, and live audiences, and writing services for ghostwritten op-eds, bylined articles, newsletters, and marketing material that complement a publicity campaign.
Is broadcast publicity a fit for business authors and CEOs?
Often, yes. Business and careers are among the firm’s core subjects, David C. Lewis helps authors become contributors at outlets such as Chief Executive and Forbes.com, and the firm’s blog covers how CEOs turn books into speaking platforms. Campaigns aim to open doors to new clients and high-value speaking engagements.
Who will work on my campaign?
C.S. Lewis & Co. Publicists is led by president Cathy Lewis, who worked as an in-house publicist at publishing houses for seven years before founding the firm in 1994, and vice president David C. Lewis, who focuses on podcasts, radio, television, and contributor roles. Client Mark Pastin noted Cathy has a team of people who work with her.
Will I get updates during my campaign?
Client Mark Pastin wrote that Cathy Lewis keeps you up to date as opportunities emerge and gives you a monthly summary of results. The firm describes its client relationships as personal and highly collaborative. Ask about reporting during your first conversation so you know exactly what to expect for your own campaign.
What affects the cost of a book publicity campaign?
Generally, cost follows scope: how long the campaign runs, how many media it covers, and which extra services are added. The firm mixes and matches services to suit each author, and can add media coaching, speaker services, and writing services through professionals it works with closely. Confirm the specific cost for your plan with the firm.
Have a book launching soon?
C.S. Lewis & Co. Publicists gives priority to authors and publishers with a book launching soon. Tell the team about your book, your expertise, your launch date, and what you want the campaign to achieve.