Book launch publicity
Broadcast and podcast publicity for a book launching soon
Published by C.S. Lewis & Co. Publicists. Last updated November 2026.
Authors should start planning launch publicity as soon as they have a publication date, and books launching soon are the priority at C.S. Lewis & Co. Publicists.
C.S. Lewis & Co. Publicists gives its highest priority to authors and publishers with a book launching soon. A launch gives producers and editors a timely reason to book interviews, and an early start gives the firm room to build a media kit, get books to the right contacts, and schedule podcast, radio, television, and print coverage around publication.
When should authors start publicity for a book launch?
Start as soon as you know your publication date. Media contacts need to receive the book and media kit before deciding on interviews, and a campaign needs time to plan pitches around your launch and travel. The firm does not publish a fixed lead time, so confirm the right timeline for your title when you contact C.S. Lewis & Co. Publicists.
Why launches come first
New books are news. A launch is the moment when producers are most open to an author interview, reviewers are most likely to look, and readers are most able to act on what they hear. Concentrating podcast, radio, and television appearances around publication helps them reinforce each other instead of scattering across months.
The firm’s blog also argues that publication is a starting line, not a finish line, especially for CEO and business authors who use a book to build a speaking platform. A strong launch sets up that longer run.
A launch campaign, in order
First conversation
Your expertise, strengths, media experience, professional goals, and launch date.
Media kit and pitch angles
Background, story ideas, and interview topics tailored to producers, editors, and hosts.
Books and kits to key contacts
Distribution to the media contacts that matter, with intensive follow-up.
Interviews around publication
Podcasts, radio, television, and print scheduled to build momentum at launch.
News-driven pitches throughout
Timely pitches tied to breaking stories keep you in the news after launch week.
Coordination with your publisher
The firm works with your publisher’s publicity team so efforts complement each other.
What to have ready
- Your publication date and publisher, if you have one.
- A short summary of your expertise and the topics you can speak on.
- Any past interviews or media experience.
- Your professional goals: sales, clients, speaking, or future books.
- Travel plans around launch that could become local media opportunities.
Publishers planning several titles can use the same list for each book. See how the firm works alongside publisher publicity teams.
Back to the main guide on podcast booking for authors
Common questions
Which authors and publishers are your highest priority?
Authors and publishers with a book launching soon are C.S. Lewis & Co. Publicists’ highest-priority clients. A launch gives producers and editors a timely reason to book an interview, and it gives the firm time to build a media kit, get books to the right contacts, and schedule appearances around publication.
When should I contact a publicist before my book launches?
As soon as you have a publication date. Producers and editors need time to receive the book and media kit before they decide on interviews, and the firm needs time to plan pitches around your launch and travel. Because books launching soon are its priority, confirm the ideal timeline for your title directly.
What should I prepare before the first conversation?
Think through the topics the firm will ask about: your expertise and strengths, any media experience you have, and your professional goals. It also helps to know your travel plans, your publisher’s publicity contacts, and any area of your work you would like promoted more or differently.
Can I hire a publicist after my book is already out?
Possibly. The firm’s priority is books launching soon, but its blog argues that publication is the starting line, not the finish line, especially for authors building speaking platforms. If your book is already published, contact the firm to discuss whether a campaign fits your goals and timing.
How does a book publicity campaign start?
It starts with a conversation. The firm talks with you about your expertise and strengths, your media experience, and above all your professional goals. From there it customizes a creative media kit and a strategic campaign designed to generate interest in you and your book across print, radio, television, and internet media.
How do I get started with C.S. Lewis & Co. Publicists?
Use the contact page on the firm’s main website at cslewispublicity.com. Share your book’s title and subject, your launch date, your publisher if you have one, and what you hope the campaign will achieve. Authors and publishers with a book launching soon are the firm’s highest priority.
Have a book launching soon?
C.S. Lewis & Co. Publicists gives priority to authors and publishers with a book launching soon. Tell the team about your book, your expertise, your launch date, and what you want the campaign to achieve.